Learn New Skills
In an earlier blog, Work At Home Opportunities I wrote,”The Internet opens up the opportunity for desktop retailing to anyone with a Web connection and a reasonable amount of ambition.The skills you learn now, will pay dividends in the future. This being said why do so many Home Based Businesses face such strong resistance, when trying to build their Network? Why are people so skeptical?”
Business of the 21st Century
One of the problems are the experiences Baby Boomers have had with Pyramid Schemes in the past, so that when they hear M.L.M or Network Marketing they immediately associate it with that. With technology Network Marketing has become the business of the 21st century. In the last seven recessions it has only grown. It really comes down to if they are actually marketing a product or an idea.
Pyramid Schemes Don’t Sell Product
The problem with Pyramid Schemes is that they charge ever increasing amounts of money for recruits to join and to advance in the commission structure, these monies are paid to the people at the top. Their focus is on recruitment of people, not on selling product.They exert pressure on associates to attend trainings, (mastermind seminars) in order to qualify to receive higher commission levels.
Direct Selling, We All Do It Now
Network Marketing is a form of direct selling, ( the person to person sale of goods or services). It can utilize a few different strategies to generate commission payments, such as for, direct sales of product, recruiting, lead generation and management. Network Marketing may be referred to by a variety of names, including “multilevel marketing”, “cellular marketing”, affiliate marketing”, “consumer direct marketing (C.D.M)”,referral marketing”,” pyramid selling” and “home based business franchising”
Levels and Tiers
When evaluating a Network Marketing company it makes sense to consider how many level or tiers there are, as they can dictate how affiliated individuals earn money.
Single level or tier: is when participants are paid based on the direct sales, they send to a merchant or traffic driven to an affiliates website, (also known as lead generation or pay per click).
Two level or tier: is where participants are paid on the direct sales they refer to a merchant or it’s site, as well as a percentage of the direct traffic or sales generated by the affiliates who joined the network via their recommendation
Multi-level or tier: Same as the two tier or level but may extend to several more tiers, each kicking back a portion of their commissions to the original participant.
An issue in determining the legitimacy of a multi-level company is whether it sells it’s products primarily to consumers or to it’s members, who must recruit new members to buy their products, can’t buy product unless your a member. If it’s the former, then the company is a legitimate multi-level marketer. If it’s the latter, it could be an illegal pyramid scheme. The FTC has been investigating M.L.M companies for several decades and has found many that blur the lines between the two.
It’s a Fine Line
A good rule of thumb, according to the FTC is that single tier network marketing tend to be more reputable, but multi-levels in which people make money based on the number of distributors they recruit, rather then self generated sales,can be problematic. Some reputable examples of single tier companies are Avon, Mary Kay and Excel Communications.
What To Look For
When evaluating a Network Marketing company, here are some things to look for.
- Was it pitched as a chance to make money by selling products or by recruiting others. Ideally down-line affiliates should be recruited as customers first.
- Who is at the top of the Network (the up-line) and are they willing to divulge how much they are paid.
- Company Founders track record.
- Are you and up-line enthusiastic about the products, would you be willing to buy them? Do you know anybody who would? Can you sell them?
- Can you quickly make a profit selling their products?
- How is the product being promoted? Does it seem unique and well marketed?
It’s Perfect For Baby Boomers
According to many the Network Marketing industry has a bright future ahead. In fact over the years people all over the world who are stepping into the industry find the business very lucrative. Direct selling is one of the best ways to build residual income. Many feel that it’s the best time to enter the business.
How To Deal With The Skeptic
As for dealing with the skeptics, it’s only when the focus is on what the business can do for the person, will resistance start to wane. 80% of decisions are made on emotion, you have to be able to show people what your opportunity can do for them, how it will make them feel. Network Marketing success leads to personal empowerment, you become the person of your dreams, living a life of freedom and happiness. The more you grow as a person the bigger your income becomes. Doubt and worry are replaced by certainty and confidence as you watch your business grow to heights you never dreamed of.In order to do that you have to know your ideal prospect. Their profile, problems and desires.
Eliminate the fear of financial insecurity by simply making a decision to start helping people help themselves. By simply introducing them to this groundbreaking product, a majority will love the way it makes them feel and a minority will see an opportunity to
- Help Themselves
- Help others
With clarity of thought we see that we are the only ones limiting ourselves from achieving everything we want in life.We filter the world with our limiting beliefs. Stop dis-empowering yourself.
No matter what your age or avocation, I’m convinced that everyone has a best seller in them. Don’t die with your story inside you. There is a Website that will train you, filled with a community of like minded people, to help and encourage you, in achieving your goals. Check out my custom sign up page. It’s free to try it out, what have you got to lose.
As always, thanks for visiting. Dave