What’s an Avatar
In order to understand Gravatar you first need to know what an Avatar is. An Avatar is an image that represents you on-line. It’s a little picture that appears next to your name, when you interact with other websites.
What’s a Gravatar
A Gravatar is a Globally Recognized Avatar. Using Gravatar.com you create your profile and upload it along with the picture you select,and it automatically uploads to any Gravatar-enabled site, anytime you leave a comment.
Gravatar is a free service for site owners, Developers and users. It is automatically included in every WordPress.com account. If you want to be identified on the web, then you should use an Avatar from Gravatar.
It Looks Professional
A primary essence of building your personal brand, is to engage with topics and niches,in your industry. Using Gravatar puts a face to a name and eventually people, who see you repeatedly, will visit your site. Many feel that it looks professional and adds credibility, and that using Gravatar makes your comments stand out.
WordPress themes already come with Gravatar integration, if your theme doesn’t have it consider adding it as a plug in.
Primary Reasons to Use Gravatar
- You can link your social media profile links and boost their search engine credibility.
- You can add your personal website links to increase traffic, from your engagement activities.
- You can add multiple sets of images that you generally use on social media to enhance your image search optimization.
- Able to add logo to help build brand authority.
- Privacy, because you signed up in Gravatar your image will show up in all comments you make.
- Negative impact on site speed.
If your concerned about privacy you can still select a generic landscape or cartoon image. As far as the speed concern, while it’s true that Gravatar could potentially slow down your site, it would take 100s of comments to do so. Slow speed can negatively impact SEO, since Google ranking factors include site speed. If you suffer from too many comments to your posts, a plug in you can implement is WP User Avatar.
These drawbacks may not be a huge concern, but you never know when a post will attract an unusual number of comments.
I’m interested in hearing any comments pro or con dealing with Gravatar and the use of an Avatar in general. And as always, thanks for visiting. Dave